Google brings the blue verification mark to Gmail

Google has recently announced that it will be bringing a blue verification badge to its email service, Gmail. This move is aimed at improving the security and authenticity of emails sent from legitimate businesses and organizations, and is part of Google’s ongoing efforts to combat phishing and spam emails.

The blue verification badge will appear next to the sender’s name in the Gmail inbox, indicating that the email has been verified by Google and is coming from a legitimate source. The badge will also be visible in the recipient’s email client, which will help them to quickly identify trusted emails and avoid phishing attempts.

In addition to the blue verification badge, Google is also introducing a new feature called Brand Indicators for Message Identification (BIMI), which allows businesses to display their logo alongside their verified email in the Gmail inbox. This will help to increase brand recognition and make it easier for users to identify emails from trusted sources.

To be eligible for the blue verification badge and BIMI, businesses must go through a rigorous verification process to ensure that their emails are legitimate and not being used for malicious purposes. This process includes verifying the ownership of the domain and ensuring that the emails comply with Google’s strict policies and guidelines.

The introduction of the blue verification badge and BIMI is a significant step towards improving the security and authenticity of emails in Gmail. By making it easier for users to identify trusted emails, Google is helping to combat the growing threat of phishing and spam emails, which can be used to steal sensitive information and spread malware.

However, it is important to note that these measures alone cannot completely eliminate the risk of phishing and spam emails. Users should still exercise caution when opening emails from unfamiliar sources, and should never click on links or download attachments unless they are sure that the email is legitimate.

In conclusion, the introduction of the blue verification badge and BIMI is a positive development for Gmail users and businesses alike. By improving the security and authenticity of emails, Google is helping to create a safer and more trusted online environment for everyone.

Google has recently announced new privacy features for Google Workspace, aimed at providing users with greater control over their data and privacy. The features are designed to help users protect sensitive information and prevent unauthorized access to their accounts.

One of the key features is the ability to control the length of time that data is stored in Google Workspace. With the new controls, users can set specific retention policies for their data, including the ability to delete data after a certain period of time. This is particularly useful for organizations that need to comply with data retention regulations or simply want to keep their data secure.

Another new feature is the ability to disable the use of web and app activity for Google Workspace users. This means that users can opt out of having their activity tracked by Google for the purposes of advertising or other data analysis. While this feature is primarily aimed at individual users, it may also be useful for organizations that want to maintain stricter data privacy policies.

Google has also introduced new controls for managing access to Google Drive files. Users can now set expiration dates for shared files, which means that access to those files will be automatically revoked after a specified period of time. Additionally, users can now require a password for shared files, which provides an additional layer of security.

Overall, these new features represent a significant step forward for Google in terms of data privacy and security. While the company has come under fire in the past for its data collection practices, these new features show that Google is taking user privacy seriously and is committed to providing users with the tools they need to protect their data. As more and more organizations move their operations to the cloud, these types of privacy features will become increasingly important for ensuring the security and privacy of sensitive data.

In a recent announcement, Google revealed that it will be rolling out a new set of privacy features for Gmail users. One of the most notable additions is the blue verification badge, which will be used to indicate that an email has been sent from a verified source. This will help to combat phishing attempts and make it easier for users to identify genuine emails.

The blue badge will appear next to the sender’s name in the Gmail interface, and will indicate that the email has been verified by Google. The badge will only be displayed for emails sent from a select group of senders, including government organizations, banks, and social media platforms. In the future, Google plans to expand the list of verified senders to include other types of businesses and organizations.

In addition to the verification badge, Google is also introducing a new feature called “confidential mode”. This feature will allow users to send emails that can’t be forwarded, copied, printed, or downloaded. This will help to prevent sensitive information from being leaked or shared without authorization. Users will also have the option to set an expiration date for these confidential emails, after which they will no longer be accessible.

To use confidential mode, users will need to activate it when composing a new email. They will then be able to choose from a range of options, such as setting an expiration date, requiring a passcode to access the email, or revoking access to the email at any time.

Google has also announced that it will be improving its phishing protection technology. This will include machine learning algorithms that can detect and block suspicious emails before they reach a user’s inbox. This will help to reduce the risk of users falling victim to phishing attempts, which are a common method used by hackers to steal sensitive information.

The new privacy features are part of Google’s ongoing efforts to improve security and privacy for its users. They come at a time when privacy concerns are at an all-time high, with many people worried about the amount of data that companies are collecting about them. By introducing these new features, Google is demonstrating its commitment to protecting its users’ privacy and helping them to stay safe online.